Jordan Rice ’02, who is the EC⁴ keynote speaker and the Perricelli-Gegnas Center for Entrepreneurship & Innovation Innovator in Residence this fall, is a powerhouse executive at one of the most recognized global brands – Nike. As Vice President of Innovation Portfolio, Partnerships & Engagement for the Swoosh empire, Jordan works at the intersection of consumer electronics and wearable technology and has spearheaded the end-to-end development of groundbreaking, IoT-connected products, driving the tech behind game-changing businesses such as Nike Adapt, NikeConnect, and the Connected Products platform. His role also includes future methods of making, additives, computational design, Sports Science, and materials innovation.

Jordan’s visionary mindset extends deep into the entrepreneurial ecosystem. As an active investor and advisor, his impact spans a wildly diverse array of forward-thinking startups: from perfecting high-performance hydration technology with MXXY and elevating the daily coffee ritual with Fellow, to pioneering the future of electric boats with Photon Marine and fostering community-driven sustainability as a former co-founder of Climate Curious. Jordan is offering Bucknell students a unique opportunity to learn from a leader who is actively redefining the boundaries of technology and innovation excellence.